Hometown Real Estate operating under new name
Re/Max Hometown in Tomah is now known as Hometown Real Estate. It’s the same dedicated realtors promising to offer the same great service under a new name and a new look.
Owners Mary Schleicher and Cindy Zinke liked the Re/Max brand, which is why they chose to be a part of the franchise when they started their business back in 2010.
In order to be affiliated as a real estate brokerage office under the Re/Max brand, franchisees must pay registration fees for every agent and Schleicher and Zinke felt that it was time to take that money and use it toward doing more for their buyers and sellers as well as the community.
The franchise needs to be repurchased every five years. This year, Re/Max made some changes to its logo, which would have needed to be implemented in signage, therefore Schleicher and Zinke felt the timing was perfect to create their own brand under a whole new look.
“I just felt like we were ready to start something with our own philosophy,” Schleicher said. “We’ve been agents for a really, really long time and we thought it wasn’t really helping us to have the Re/Max brand because we’re the brand.”
Schleicher said they felt that operating under their own brand, with their own mission to provide quality service with a hometown feel was a better fit for them.
The Hometown Real Estate office is located in the heart of downtown Tomah in a space designed by Schleicher. They employ four local realtors qualified to help with buying or selling both residential and commercial properties.
All of the agents are familiar with each other's dealings and transactions so if someone is out of the office when a client comes to visit, they can easily help each other to provide quality customer service that is consistent with each and every visit.
“We have good agents and here we work as a team,” Schleicher said.
Schleicher and Zinke were not worried about brand recognition after deciding to drop the Re/Max franchise because they are a part of the Wisconsin Real Estate Exchange (WiREx,) which combines and shares listing data amongst its members.
“We had to become a part of it to give our buyers and sellers the best information,” Schleicher said. “There are a lot of local realtors that don’t operate under a national franchise that do really well.”
Schleicher has been in the real estate business since 1987. She prides herself not only on her professionalism, but her ability to understand each of her client’s needs.
“I’ve always felt that in order to help someone, you must first build a relationship based on trust and an understanding of their needs,” she said. “You just need to listen.”
Schleicher has served as the local Realtor Association Executive and the Certified Professional Standards Administrator for several years as well as the Wisconsin Realtor Association’s Cultural Diversity committee in Madison.
Zinke has been marketing and selling real estate in Monroe County and the surrounding area since 1984. She is a member of the National Association of Realtors, Madison Board of Realtors and South-Central Wisconsin Multiple Listing Service.
“She is so good at selling and working with people,” Schleicher said. “It was a no brainer going into business together.”
With their combined years of experience, the agents at Hometown Real Estate are committed to finding the perfect home or business for their clients.
“I like everything about this business,” Schleicher said. “We care and we’re happy when we can help people find a home.”